SmartsPro Insurance Agent Websites

About SmartsPro Insurance Agent Websites

9 REASONS INSURANCE AGENCY WEBSITES USUALLY FAIL

Sadly, there are more than 9 reasons but here are some of the main ones:

1. Poor layout and outdated design
2. Too much clutter and lack of focus
3. Marketing content focused on the agency instead of the customer
4. Poor or no SEO strategy
5. Few or no calls to action
6. No lead generator
7. No regular content updates
8. Not mobile responsive
9. Outdated code and no SSL

Are you a specialist, selling mainly Medicare Supplement or Group Benefits, or an all lines agency? Regardless of your marketing goals you need a quality website.

The kinds of problems mentioned above are typical of low-cost, cookie-cutter solutions. Not only do these agency websites look like hundreds of other agency websites, but no surprise, they also badly underperform.

Some problems are easy to avoid if you know a little about websites, even with mass produced agency websites. But things like developing the best way to position your services and creating an effective SEO strategy cannot be obtained with off-the-shelf products.

So who am I? And what can I do for you to help you avoid these pitfalls?

First of all, I am not a technical guy. I am an insurance content publisher and former insurance agent.

That said, I have learned a ton about building websites. I have built over 100 of them in the last five years, including 10 of my own.

I’ve even got to the point where I like a challenge sometimes. Building cookie-cutter sites like some of my competitors sell would drive me crazy. I can say that because FORTUNATELY, I can always rely on my trusty webmaster Steve if I get stumped. Steve is an absolute website genius rockstar.

So here’s my proposition. If you want my guidance and want a website that is effective and will accomplish what you really want it to do, hire me. If you’re okay with one of the templates you see on this website, I’ll only charge $799. If you want something more customized, I’ll charge from $1299 – $1999.

Yes, that’s more than the cookie-cutter insurance website providers charge.

But the BIG advantage is you can avoid a lot of DISAPPOINTMENT and get a website that’s effective and uniquely reflects your agency. It’s sort like what Mark Twain said about finding the right word: “The difference between the almost right website and the right website is actually a big deal — it’s the difference between the lightning-bug and the lightning.”