Lead generation and pipeline conversion are more and more challenging. Generating leads and closing deals in a volatile economy and an uncertain world have never been more urgent. There is a way out.
Referrals are your ticket. Who are your prospects going to talk to in these tenuous times? They'll always take a call from a person who has been referred by someone they know and trust. Your clients are your highest value revenue stream, but, no one is asking. You have an unprecedented opportunity to adopt a prescriptive referral process and differentiate your company from the competition, get meetings in one call and convert well more than 50% of the time. Nothing comes close.
The best part? Your sales team will be energized, spend less time prospecting, and close deals faster. They'll only talk to people who want to talk to them. What a concept!
if you're not getting at least two qualified referrals a month, take these steps:
1. Make a list of every person you know in your client companies--not just your buyer--everyone
2. Organize the list with the people you know best at the top
3. Check their LinkedIn profiles for connections you have in common
4. Identify two or three people from your client connections who could be top prospects
5. Schedule a call with your client and ask for their help in introducing you
Questions? Want to discuss referral best practices? Email joanne@nomorecoldcalling.com to schedule a call. But first, take this 14 Yes/No question Referral IQ Quiz. It should take less than 3 minutes to complete. Most people find the results illuminating. http://bit.ly/InsightsIQ
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